{"product_id":"1276097_acca-learning","title":"Pricing Techniques to Maximise Profitability","description":"\u003cb\u003eIntroduction \u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nYou will gain an understanding of the impact of pricing on sales, how pricing may be set to reflect the value perception held by customers and how psychological factors impact upon customer price perception. Gain an understanding of various pricing mechanisms and when they can be applied to best effect. \u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eKey features  \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003ePricing is much more effective than cost management in driving profits \u003c\/li\u003e\n\u003cli\u003eWhat is value and how do customers perceive it – the Value Proposition \u003c\/li\u003e\n\u003cli\u003eUnderstanding price elasticity \u003c\/li\u003e\n\u003cli\u003eThe psychology of pricing  \u003c\/li\u003e\n\u003cli\u003ePricing strategies we can pursue \u003c\/li\u003e\n\u003cli\u003eCost, contribution and penetration based pricing. \u003c\/li\u003e\n\u003cli\u003eTarget, skimming and discrimination based pricing. \u003c\/li\u003e\n\u003cli\u003eDecoy, psychological and value pricing. \u003c\/li\u003e\n\u003cli\u003eCompetitor, going rate and commodity pricing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\n\u003cb\u003eSpeaker\u003c\/b\u003e\u003cbr\u003e\nJohn McKenzie ","brand":"acca-learning","offers":[{"title":"Standard price \/ 0","offer_id":45022635884795,"sku":"100184","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Aramco - Tenant user \/ 1208826","offer_id":45022636015867,"sku":"100184","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Students \/ 110169","offer_id":45022635983099,"sku":"100184","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Members \/ 110167","offer_id":45022635950331,"sku":"100184","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Continuous learners \/ 3","offer_id":45022635917563,"sku":"100184","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/6057\/4115\/files\/MS_WEB_OCT23_FHPMMI_IMAGE_1276096.jpg?v=1780722281","url":"https:\/\/acca-learning.myshopify.com\/products\/1276097_acca-learning","provider":"acca-learning","version":"1.0","type":"link"}